In 2013, Kevin had hit rock bottom. Years of drinking and partying led to depression, anxiety and losing all his hair from Alopecia Areata. He was lost, and spiraling down a dark path. He owed over $20,000 in credit card debt and his father kicked him out of their childhood home.
Kevin found sobriety and began the journey to turn his life around. He climbed out of credit card debt, moved to Los Angeles, became a cast member on Bling Empire.
Kevin discovered that the most difficult part of being sober was the "FOMO" and the criticism associated with living a sober life. But this fear is where Kevin found inspiration. Kevin had the idea to create Sans by Taejin Beverage Inc, a drink that empowers and normalizes the sober lifestyle. A beacon for people to hold that represents strength, health, and confidence. To give people the ability to be a part of the buzz without the booze.